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The Truth About Groupon – This Is One Coupon I Would Never Buy

Ever since Google offered $5.3 billion for Groupon, I heard countless times about the wonders of Groupon. Repeatedly, I told people that Groupon uses a bad business model. Groupon claims profitability by using an accounting method called Adjusted Consolidated Segment Operating Income (ACSOI). This metric removes the cost of acquiring the customer from the revenue […]