Home » Articles posted by Allan Pollett (PAGE 2)


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Penguin 2.0 – Google Updates Penguin Algorithm

On May 13, 2013 Matt Cutts gave us a heads up that a new version of the Penguin update would be launched soon. On May 22, sure enough Google released Penguin 2.0. For those unfamiliar with the first Penguin (read more about it here), the update basically changed the way Google looked at links. Up […]

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Adding Videos on Linkedin

On May 2nd, 2013, Linkedin added some new abilities for users to better showcase their talents. They did so by adding videos on Linkedin. Now you can create videos, pictures, pdfs, and Power Point Presentations and have them as part of your Linkedin resume. The power of video is the ability for you to better […]

How to do Youtube Keyword Research

Marketing a video on Youtube can be tricky. One of the first steps to making the process easier is to know what keywords you should target within the video content to maximize the number of people who will see your video. So here are 3 ways to quickly do some keyword research and find those […]

Youtube Optimization – Getting Videos to the Top of Youtube

Currently, the number 2 search engine is Youtube. But you are probably wondering: Why is it that certain videos get ranked above others? How I can get my video ranked at the top of Youtube? Youtube optimization is surprisingly similar to Google optimization. Just like Google the quality of the content and links matter to […]

Online Reputation Management Video

This video gives some online reputation management tips for businesses dealing with how to manage their reputations online. I’m planning to create more videos in this series in order to give a comprehensive understanding of the problems and solutions with dealing with managing reputations online. Main points in this video are: 1) Create good list […]

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7 Lesser Known Google Ranking Factors

Everyone that knows the term SEO probably knows the importance of good keyword rich content and links. These two factors play a large as Google ranking factors. However, the Google algorithm is fairly complex and there are many lesser known ranking factors. Here are 7 factors that you really incorporate into your SEO knowledge base. […]

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-4^(1/4) Google Bug – Who Said Math Isn’t Fun

In February 2013, NBC news reported on a very unusual bug with Google’s algorithm. If you search for -4^(1/4) on Google you get not only a calculator result but porn results showing up. Though the query should only show a math result the bug results in much more showing up. Now as more and more […]

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Top 1% Most Viewed Profiles on Linkedin

I just received a very cool email from Linkedin. My profile was ranked as in the top 1% percentage of most viewed profiles on Linkedin. This makes me feel incredibly special..nice ego boost. But I know that getting to the top of Linkedin wasn’t just shear luck. Here are some of the tricks I did […]

SEO, Blogging, Social Media and Your Business

On Wednesday, 6th February 2013 at 10am to 12pm I’ll be presenting at the Markham YMCA Business Centre. Contact Connie Wong Administrative Representative for more details at (905) 948-9622 Ext 222. Directions for the event: YMCA Markham Business Centre 4855 14th Avenue, Unit 3 Markham, Ontario L3S 3L6 This marketing event will cover what all […]

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SEO for 2013 – My predictions for 2013

2011 was the year of the Google Panda. 2012 was the year of the Google Penguin and EMD updates. So the question is what does 2013 have in store for us. So I would like to make a few predictions and give some insight in the world of SEO for 2013. My first prediction is […]