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How Content Can Help Your Rankings

content is kingThe overall weakness of many sites is a lack of content. Several times last year Google changed what is considers to be a good site. Each of changes placed greater and greater emphasis on rich content as being the main indicator. Sites without rich text content were literally filtered out of the search results. These updates labeled Panda in the end filtered out 30% of the web site. A site like yours could suffer this fate as well.

In order to be ranked the site needs content, the new rule of thumb is 300+ words per page. The point of the below SEO techniques is to build this content.

Here is how each achieves the goal of adding content to your site:

URL Optimization: Adds keywords to the URLs in order to create an association between the page and the targeted keywords.

SEO DIVs for products: Many sites will simply show a long list of products with just one image after another. Creating divs where content can be toggled on or off for these products is the idea behind SEO divs. These div create text areas to build up the page’s content. Also they help with Google image search because the content near an image helps determine which keywords will be associated to that image.

Page Title & Intro Description for each product page: Titles give Google a powerful clue as to what the page is about and therefore provide a major ranking boost for the keywords included in them. The intro description provide increase the amount of content each page has.

Bread Crumb Layout: Google looks at links as a major component to ranking. The bread crumb links if optimized can reinforce terms associated to the pages.

Suggesting “Similar Products” or “Related Articles”: This helps both the user and search engine. For the user it encourages them to buy more or read more and for the search engine it is more content.

Add keyword anchor text to all inbound links: Using links to determine rankings was the foundation of what made Google. Google associates anchor text as suggestions for what keyword a page should be ranked for.

Using text banners instead of images: Often sites will use a graphic at the top of pages as a title for a particular page. However, text in an image is non-indexable by Google therefore has no value. Converting these images to text gives more content for the search engines. Using an image as a background behind the text can help you achieve your aesthetic goals as well.

Meta Titles: Titles as mentioned earlier hold a lot of weight with the search engines.

Social Widgets: There is a battle between search engines and social media for the audiences they can create. Social sites like Twitter, FaceBook, Pinterest can drive equal or greater traffic to a web site and each have the potential to build a following for a site. These widgets give the user the ability to share a site’s content with a much greater audience. One social share typically means another 100 people are made aware of a page. Also Google is now using social shares as a metric to help determine rankings, this is known as social signals.

I hope that you will use all of these technique to enrich your sites content. If you need help please comment below or contact me direct. I’m always here to help.

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