Home » Archive by category "SEO 101" (Page 2)

February Update and Google Localization

In 2011 worked on a site for a Cambridge Ontario photographer. When I checked her site’s rankings, I was pleased to find her in the top ten, but was not pleased to see what was ranked above her. While searching on Google.ca, the sites above her were from Cambridge England and US. As a Canadian […]

3 SEO Words That Should Make You Weary

There are three words that you really don’t want to hear: fast, easy, and guaranteed. Some days I devote my time to building my knowledge and skills. I search the web for all the latest trends and information on search engine optimization. Often I find many articles where people claim to be SEO experts or […]

SEO Secrets Revealed

Search engine optimization (SEO) is about getting your site to the top of the search engines. However, the rules for what makes a site rank are for the most part kept secret by Google. Here is what we know. Content and links to a site are the two major factors that determine rankings. Content means […]

10 Ranking Factors for Google: Myths and Misconceptions Part 2

This is part 2 of the top 10 list for Myths and Misconceptions of Google ranking factors. Time spent on the site There was a belief the Google would track the time people spent on a page after they had clicked a link from its search results. The belief was if a link resulted in […]

10 Ranking Factors for Google: Myths and Misconceptions

There are many things that you must do to rank higher in the search and I’ve written many times on these factors. However, there are many factors that aren’t as important as people may believe or have no impact on a site’s rankings. My clients frequently call me in a panic because they hear a […]

Must Haves For an SEO Friendly Design

“What must I tell the web designer to make your search engine optimization job easier?”, clients ask me this question all the time, when they are building a new web site. It actually amazes how a web designer can sabotage a perfectly well optimized site or build a new site without leaving any room for […]

SEO Question: Explaining the Google Site command

Kevin on FaceBook asked me: “Google sitelinks: How to make some pages more important then others ? atm. the wrong pages show up in my google sitelinks.” Thanks for the question Kevin. The ranking within Google’s site command results are based on your page’s importance. To see how Google values your individual page’s importance you […]

3 Factors that Will Affect Your Rankings

The following might surprise many people, but I have to state I don’t use any SEO tools. There are many out there SEOquake, SEMrush, MajesticSEO, SEO Spyglass, but I chose not to use them. I should state that I do use the SEO tools provided by Google. The funny thing is I have the tools […]

How to SEO Your Blog

There several important things you can do to SEO your blog. Most blogs are done in WordPress and WordPress makes it easy to SEO your blog. First, make sure your install the right plugins like “SEO all in one pack”, which will make the search engine optimization simple, and use “Google XML Sitemaps” to allow […]

SEO Theming – Top Middle Bottom

To determine how well a page is optimized for the search engines it is important to look at the SEO theming. SEO theming is how well the page is themed toward a particular keyword. A page that is well themed towards a keyword will generally rank better for it. To check if a page is […]