Allan Pollett Toronto SEO Guru & Consultant

SEO stands for search engine optimization. SEO is all about achieving top rankings in the search engine search results (also known as SERPS or organic results). The best SEOs (search engine optimizers) rely on their understanding of the search engine algorithms (weights the search engines use to determine rankings) to best modify a site’s content to achieve top ranking. Learn more about this read my article on What SEO Is and what it is not. It will give you an understanding on how I work and the ethics I bring to the profession. My proven methods are white hat and designed to work as a long term strategy. My goal is to continue working with my clients for many years to come.

Unlike what many SEO/SEM specialists will tell you there is no magic to what I do. The search engines look at two major factors when determining web rankings. These factors are: 1) content of site 2) links (see SEO link building). My Toronto SEO company’s goal for all of the clients is to help them first sort out the content of their web sites (organic search engine optimization), then help them with their link building campaigns. Of course web marketing has grown beyond just targeting the major search engines like Google, Yahoo, and MSN to social marketing which involves targeting sites like Youtube, Pinterest, Twitter, Flickr, Facebook, Myspace, Digg, and social bookmarking sites. My strategy has always been to find as many sources of traffic as possible for my clients’ web sites. One source is also Google Adwords and PPC campaigns. Personally I do not strongly believe in Adwords or PPC because the cost of these kinds of campaigns can be very expensive for the amount of traffic they generate. However, some clients want a to tap all sources of traffic, here is where I have helped my clients to save lots of money and have helped them create successful pay per click campaigns. Though my business is a Toronto SEO company, I work with online sites from around the world.

I am proud that most of my SEO experience comes from helping local businesses in Toronto rank on Google, Yahoo, and Bing. Toronto is possibly the most challenging market in the world and has made my skills honed where I can consistently out rank the competition. Click to learn more about Toronto SEO(an article I wrote that gives real insight into the competitive Toronto SEO market.) I’m always ready to help businesses grow online and show how to drive traffic to your site. So if you need a SEO consultant or web marketing specialist consider my background and how it can be used to bring success to your business.