There are many people that claim to be experts in SEO, but most aren’t. Filtering the good from the bad can be a tricky process. Always check the SEO’s background, ask for references, look at sites they worked on, and look at their proposal web site. As a client it is best to play dumb. A good SEO will try to educate you. A bad SEO will try to deceive you and hide information. Going beyond the basic background check below are some quick questions that can help you find the real SEOs.
1) What are the major ranking factors to get a site ranked?
2) Will you submit my site to the search engines?
3) Can you guarantee #1 ranking?
1) What are the major ranking factors to get a site ranked?
This question may seem straight forward but the answer to it is usually not. The real answer to the question is only 2 things
1) site’s content
2) links.
A good SEO will be up front about this. The not so honest SEO will make it sound like its magic or based on how much you pay. The clueless SEO will talk about metatags (realize the only metatag that is used for ranking purposes is the title metatag).
2) Will you submit my site to the search engines?
This is actually a trick question. A good SEO will say that it is not necessary for a site to be submitted. (NOTE: Submitting a website’s sitemap via Googletools can help with indexing for larger sites. This is different than submitting the site to the actual search engines.) Generally it is better to have the search engines find your site via links where they can naturally associate link popularity to your site from the beginning. So if the SEO isn’t legit they will talk about submitting your site to hundreds of search engines.
3) Can you guarantee #1 ranking?
If a SEO says yes to this question, this is a major red flag. No SEO can guarantee top rankings. I have SEO-ed over 1000 sites with almost 100% success rate still I never guarantee top rankings.
Looking for a good SEO..well look no further and give me a call. Any questions about the web marketing, please feel free to contact me at 905-417-9470 or by email at allanp73@gmail.com
